Hootsuite is one of the most popular social media management tools. It has been around for a long time and is an ideal solution for agencies, social media managers, and business owners.
However, there is an alternative that allows you to do much more and for less money. It’s called Metricool and has made a name for itself among social media tools.
Let’s take a look at its main features so you can decide which option adapts better to your needs.
Hootsuite vs Metricool: all you need to know
The first key point is the number of social media platforms that you can manage with both tools. Both allow you to schedule and analyze your content: Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Pinterest. Metricool also offers Google Business Profile and Twitch. You probably don’t have a presence on all platforms, but the more profiles you can choose from, the better.
How much money you can save with Metricool
Money makes the world go round.
While investing in a good tool is essential, why not put aside some money to invest in other actions without giving up a professional social media tool?
Metricool offers a Hootsuite free alternative to manage a brand with its social media profiles associated. This option has some restrictions compared to the premium plans such as automatic custom reports or LinkedIn management.
Hootsuite offers a 30-day free trial on any plan, but after 30 days, it’s time to pay for it.
The cheapest Hootsuite plan allows you to manage 10 social media profiles and costs 65US$ per month, 39US$/mo if you pay annually.
The cheapest Metricool premium plan allows you to manage 5 brands with all their social media profiles associated: Facebook, Twitter, LinkedIn, Google Business Profile, YouTube, TikTok, Twitch, and Instagram. This makes 40 profiles for 12US$/mo if you pay yearly or 18US$/mo if you pay monthly.
A significant price difference:
With Metricool, on the annual plan, you will save 324US$ a year.
With Metricool’s monthly plan, you save 564US$$ a year.
>> Sign Up with Metricool for free
Let’s compare in detail the main functionalities of Hootsuite and Metricool
The Social Media Planner
The scheduler on both platforms is superb. You can easily schedule and automate all the social networks offered by each tool, know your best times when your audience is active and edit the images while scheduling your content to give them the final touch.
It is worth noting that on Metricool, the visual calendar is more intuitive and allows you to drag and drop your posts, and identify the best times to post with percentages on Instagram, Twitter, and Facebook.
Another option that Hootsuite does not include is the hashtag search engine for TikTok and Instagram, which allows you to know the popularity of each hashtag and find the right ones for your content.
Social Media Analytics
Metricool Analytics is at the forefront. It offers all the metrics grouped in a simple way and you can also analyze your competitors on Youtube, Twitch, Twitter, Facebook, and Instagram. All from the same place.
It also summarizes the performance of all the social channels connected to Metricool for any given period on the same page. A great option to have a global view of your performance on social media.
Hootsuite offers basic analytics for each social network but falls short in data, and it’s not as intuitive.
Inbox to reply to social media messages
Regarding moderating social media messages, Hootsuite has the balance on its side. While Metricool offers this feature, it has yet to add messages from platforms such as LinkedIn or Facebook Ads.
On the other hand, with Metricool, you can reply to private messages and reviews on your Google Business Profile.
Metricool launched its inbox a few months ago with the intent that this was just the beginning and there is much more to come. In the meantime, Hootsuite is ahead.
Reports
On social media, reporting is essential to save time when sending reports to clients or the team.
Both platforms offer a reporting system in which you can add data from the accounts or social networks of your choice, their reports are customizable, and you can add the company logo or custom colors.
What is the difference?
With Metricool, you can create unlimited reports with any paid plans and automate the delivery of the reports to receive in the inbox. Hootsuite has some restrictions on the number of reports you can create.
What users say
User reviews show Metricool 2.6 points above Hootsuite with a score of 4.8 as opposed to Hootsuite’s 2.2. However, Hootsuite has three times as many reviews.
Regarding their mobile app, the score in Apple Store is the same for both: 4.6. In Google Play, 4.1 for Hootsuite, and 3.8 for Metricool.
Personally, I’d like to highlight the excellent customer service provided by Metricool. They respond almost instantly, and they are always very resolutive. With Hootsuite, reaching the support team is not an easy task. You have to pass several filters, are redirected to the help center without talking to any agent, and it takes much longer to resolve any issue you might encounter.
Hootsuite or Metricool?
Metricool has become a great alternative to Hootsuite with an affordable price for all budgets, more integrations with social media platforms, and a simple and intuitive reporting process without extra charges.
You can try Metricool’s free plan to understand better how it works. However, if you really want to squeeze all the advantages that this tool offers, don’t wait longer and try one of its premium plans with this 30-day free trial code:
Try any Metricool’s paid plan at no cost:
- Register here
- Use the following coupon code: BESTTRIAL